Sunday, September 8, 2013

Functional Drinks - The Recipe depends on your Biometric Readings

I think somewhere in Mexico - there is an experiment - where basically they mix you a drink (electrolytes not booze!) based on analyzing - your needs (biometric measurements).

Very Star Trek - although this was an experiment - it points to of future of "ultra-personalisation".

In a branding sense it means - ok people will still want to be part of a given brand - but the products will be ultra tailored to the customer.

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