The whole bio-metric field is waiting for a killer product.
I think that product could be the iWatch.
We do have products like:
I think that the iWatch will bring - biometrics into the mainstream.
I do worry that Tim Cook - might be too scared to launch such a product - he is no Steve Jobs nor is Johhny Ive. There is a risk they will over-design and choke. However it is reported that Tim Cook is a fan of Nike+ - so it is only a matter of time.
But if they don't... biometrics is going to be another data input - another digital fingerprint.
Not only will marketers know - what, when and where you have ventured in your digital explorations - they might also have some indication of your state of being at the time.
The main challenge will be making sense of the data - context being a key ingredient - deep profiling and segmentation another.
I think that product could be the iWatch.
We do have products like:
- Fitbit
- jawbone
- Nike+ etc...
I think that the iWatch will bring - biometrics into the mainstream.
I do worry that Tim Cook - might be too scared to launch such a product - he is no Steve Jobs nor is Johhny Ive. There is a risk they will over-design and choke. However it is reported that Tim Cook is a fan of Nike+ - so it is only a matter of time.
But if they don't... biometrics is going to be another data input - another digital fingerprint.
Not only will marketers know - what, when and where you have ventured in your digital explorations - they might also have some indication of your state of being at the time.
The main challenge will be making sense of the data - context being a key ingredient - deep profiling and segmentation another.
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